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Verhaltenstransformation vom Investionsgüterhersteller zum Lösungsanbieter
published as: Book, Dissertation / PhD ThesisBuschmeyer, Achim -
Securing Frontline Employee Support After an Ethical Scandal: The Moderating Impact of Response Strategies
published as: Journal Article
in: Journal of service researchvon Walter, Benjamin
Wentzel, Daniel
Tomczak, T. -
Organizational Transformation Towards Product-service Systems – Empirical Evidence in Managing the Behavioral Transformation Process
published as: Contribution to a conference proceedings, Contribution to a book
in: Product-Service Systems across Life Cycle / Edited by Sergio Cavalieri, Elisabetta Ceretti, Tullio Tolio and Giuditta PezzottaBuschmeyer, Achim
Schuh, Günther
Wentzel, Daniel -
Schnittstellenmanagement in der Business-to-Business-Praxis : Wie Unternehmen interne und externe Komplexität managen
published as: Journal Article
in: Zeitschrift für wirtschaftlichen FabrikbetriebSchuh, Günther
Wentzel, Daniel
Rudolf, Stefan
Erkin, Aras
Gerlach, Max
et al. -
Privacy Paradox Revised : Pre-Existing Attitudes, Psychological Ownership, and Actual Disclosure
published as: Contribution to a conference proceedings, Contribution to a book
in: Building a better world through information systems : International Conference on Information Systems (ICIS 2014), Auckland, New Zealand, 14 - 17 December 2014 ; [the major annual meeting of the Association for Information Systems (AIS)]. - Vol. 4Kehr, Flavius
Wentzel, Daniel
Kowatsch, Tobias -
Blissfully ignorant: the effects of general privacy concerns, general institutional trust, and affect in the privacy calculus
published as: Journal Article
in: Information systems journal : ISJKehr, Flavius
Kowatsch, Tobias
Wentzel, Daniel
Fleisch, Elgar -
Economic perspectives on 3D printing
published as: Dissertation / PhD ThesisWeller, Christian -
Breathing down your neck : the impact of queues on customers using a service
published as: Dissertation / PhD ThesisDahm, Martin -
The Energiewende in the German residential sector : empirical essays on homeowners' choices of space heating technologies
published as: Dissertation / PhD ThesisMichelsen, Carl Christian -
Exploring mobile market research : the impact of SMS and e-mail invitations on outcome rates of stationary and mobile web surveys
published as: Dissertation / PhD ThesisDziewięcki, Daniel Grzegorz -
Purchasing for someone else in a B2B context: joint effects of accountability and choice overload
published as: Dissertation / PhD ThesisSchaffrath, Kathrin -
“Wanna Supersize That?” : Consumers' Choice of Superior Options
published as: Contribution to a conference proceedings, Contribution to a book
in: Back to fun : proceedings, vol. XLII ; [2014 North American conference of the Association for Consumer Research ; (Baltimore, Md.) : 2014,10.23-26] / ed.: June Cotte ...Heidig, Wibke
Wentzel, Daniel
Tomczak, Torsten -
Tangible Possessions and the Self : How Objects Reduce Perceived Distance to Their Symbolized Meanings
published as: Contribution to a conference proceedings, Contribution to a book
in: Advances in consumer research / eds. June Cotte and Stacy Wood, Duluth, MN : Association for Consumer Research. - 42Scharfenberger, Philipp
Wentzel, Daniel
Warlop, Luk
Tomczak, Torsten -
“Wanna Supersize That?” Consumers' Choice of Superior Options
published as: Contribution to a conference proceedings, Contribution to a book
in: Advances in Consumer Research. - 42Heidig, Wibke
Wentzel, Daniel
Tomczak, Torsten -
Identitätsbildung in Communities of Interest am Beispiel der Normung und Standardisierung
published as: Dissertation / PhD ThesisHirsch, Thomas -
Having, Holding, Being: The Relevance of Graspability for the Self-Extension Function of Symbolic Objects and Their Symbolized Meanings
published as: Contribution to a conference proceedings, Abstract
in: 28th International Congress of Applied Psychology (ICAP 2014) : From crisis to sustainable well-being ; 8-13 July, Paris, France ; abstract bookScharfenberger, Philipp
Wentzel, Daniel -
Multidimensional Scaling of Visual Design: An Objective Approach of Determining Similarities
published as: Contribution to a conference proceedings, Abstract
in: EMAC 2014 : European Marketing Academy ; 43rd annual conference 2014 ; paradigm shifts and interactions ; Valencia, June, 3-6 ; conference proceedings / Ed.: Enrique Bigné, EMAC 2014 Conference ChairLandwehr, Jan R.
Wentzel, Daniel -
Breathing Down Your Neck: The Impact of Queues on Customers Using a Service
published as: Contribution to a conference proceedings, Abstract
in: EMAC 2014 : European Marketing Academy ; 43rd annual conference 2014 ; paradigm shifts and interactions ; Valencia, June, 3-6 ; conference proceedings / Ed.: Enrique Bigné, EMAC 2014 Conference ChairDahm, Martin
Wentzel, Daniel
Herzog, Walter -
von Walter, Benjamin
Wentzel, Daniel
Tomczak, Torsten -
Can Friends Also Become Customers? : The Impact of Employee Referral Programs on Referral Likelihood
published as: Journal Article
in: Journal of service research : JSRWentzel, Daniel
Tomczak, Torsten
Henkel, Sven -
The dark side of product quality: how product harm crises affect customers and financial markets
published as: Dissertation / PhD ThesisBusse, Sarah -
Rethinking the Privacy Calculus : On the Role of Dispositional Factors and Affect
published as: Contribution to a conference proceedings
in: Reshaping society through information systems design : International Conference on Information Systems (ICIS 2013) ; Milan, Italy, 15 - 18 December 2013 / [AIS]. - Vol. 4Kehr, Flavius
Wentzel, Daniel
Mayer, Peter -
Turning Friends into Customers? The Impact of Employee Referral Programs on Referral Likelihood
published as: Contribution to a conference proceedings, Abstract
in: EMAC 2013 : European Marketing Academy ; 42nd annual conference ; Lost in translation - marketing in an interconnected world Istanbul, June 4-7, 2013 ; conference proceedings / eds.: Elif Karaosmanoğlu ; A. Banu Elmadağ BaşWentzel, Daniel
Schmitz, Christian -
Upselling or Upsetting? Determinants of a Successful Upsell Option
published as: Contribution to a conference proceedings, Abstract
in: EURO INFORMS : 26th European conference in operational research ; MMXIIIROME ; abstract book ; Rome, 1-4 July, 2013, SAPIENZA, Univ. of RomaHeidig, Wibke
Wentzel, Daniel
Tomczak, Torsten -
Solid Possessions: How Objects Reduce Psychological Distance to Intangible Meanings
published as: Contribution to a conference proceedings, Abstract
in: EMAC 2013 : European Marketing Academy ; 42nd annual conference ; Lost in translation - marketing in an interconnected world Istanbul, June 4-7, 2013 ; conference proceedings / eds.: Elif Karaosmanoğlu ; A. Banu Elmadağ BaşScharfenberger, Philipp
Wentzel, Daniel
Warlop, Luk
Tomczak, Torsten -
Product Design for the Long Run: Consumer Responses to Typical and Atypical Designs at Different Stages of Exposure
published as: Journal Article
in: Journal of marketingLandwehr, Jan R.
Wentzel, Daniel
Herrmann, Andreas -
The Price Is Up To You - Oh No! What Am I Gonna Do? - Customers' Product Category Inexperience And Belief About Other Customers' Payments Under Pay-What-You-Want Conditions
published as: Journal Article
in: European Journal of ManagementKunter, Marcus
Braun, Dirk -
Werbemittelbedingte Wirkungen der Werbeskepsis : theoretische Erklärung und empirische Untersuchung
published as: Dissertation / PhD Thesisvan Loo, Sebastian -
Pay What You Want-Pricing : Erfolgsfaktoren, Gestaltungsvariablen, Anwendungsbeispiele
published as: Journal Article
in: Wirtschaftswissenschaftliches Studium : WiStKunter, Marcus -
Upselling or Upsetting? : The Interactive Effect of Cognitive Effort and Message Frame on Customer's Willingness to Accept an Upsell Offer
published as: Contribution to a conference proceedings
in: Proceedings of the 41th European Marketing Academy (EMAC) Conference 2012, Lissabon, Portugal, 22.-25. MaiHeidig, Wibke
Wentzel, Daniel -
The tipping point of design: how product design and brands interact to affect consumers preferences
published as: Journal Article
in: Psychology & marketingLandwehr, Jan R.
Wentzel, Daniel
Herrmann, Andreas -
Coordination via cost and revenue sharing in manufacturer-retailer channels
published as: Journal Article
in: European journal of operational research : EJORKunter, Marcus -
Upselling or Upsetting? Determinants of a Successful Upsell Option
published as: Contribution to a conference proceedings
in: Proceedings of the American Marketing Association (AMA) Educators' Summer Conference 2011, San Francisco, USAHeidig, Wibke
Wentzel, Daniel
Tomczak, Torsten -
Power and performance in three-level distribution channels : conceptualisation and game-theoretical analysis
published as: Journal Article
in: International journal of business research : IJBRKunter, Marcus -
Die Profitabilität handelsgerichteter Konditionen eines Herstellers : Ein spieltheoretischer Untersuchungsansatz
published as: Journal Article
in: Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : Zfbf / SonderheftGuhl, Daniel
Kunter, Marcus -
Die Vorteilhaftigkeit handelsgerichteter Konditionen eines Herstellers : Ein spieltheoretischer Untersuchungsansatz
published as: Journal Article
in: Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : Zfbf = Schmalenbach business reviewKunter, Marcus
Guhl, Daniel -
Werbe-Management in jungen Wachstumsunternehmen
published as: Journal Article
in: Zeitschrift für Betriebswirtschaft : ZfB = Journal of business economicsEngelen, Andreas
Wolff, Caroline
Steffenhagen, Hartwig
Brettel, Malte -
Der Einfluss des Abwechslungsbedürfnisses auf den Produktwechsel bei Konsumenten – Stärker bei Intensiv- oder Gelegenheitsverwendern? Stärker bei Geschmacksrichtungen oder Marken?
published as: Journal Article
in: Marketing : ZFPDechêne, Christian
Kunter, Marcus -
Buying Center Roles in B2B (Price) Negotiations : Evidence from the German Chemical Industry
published as: Contribution to a conference proceedings
in: 2nd European Workshop on B2B Marketing, Lyon, 2009Kunter, Marcus
Moosmayer, Dirk C.
Siems, Florian -
Absatzkanalkoordination durch Hersteller-Handels-Konditionen : eine spiel- und verhandlungstheoretische Untersuchung
published as: Dissertation / PhD ThesisKunter, Marcus -
Ableitung von Kommunikationszielen
published as: Contribution to a book
in: Handbuch Kommunikation : Grundlagen - innovative Ansätze - praktische Umsetzungen / Manfred Bruhn ... (Hrsg.)Steffenhagen, Hartwig -
Wirkungen von electronic-Word-of-Mouth-Empfehlungen bei misstrauischen Rezipienten : eine empirische Untersuchung unter Betrachtung der Empfehlungskongruenz sowie der Botschaftsargumentation
published as: Dissertation / PhD ThesisPütz, Christoph -
Smart Metering bei Haushaltskunden : Stand der Entwicklungen in Deutschland
published as: Journal Article
in: Energiewirtschaftliche Tagesfragen : etHackbarth, André
Madlener, Reinhard
Reiss, Juliet
Steffenhagen, Hartwig -
Marketing : eine Einführung
published as: BookSteffenhagen, Hartwig -
Stichwort 'Märkte'
published as: Contribution to a book
in: Handwörterbuch der Betriebswirtschaft (HWB) / Hrsg. Richard Köhler; Hrsg. Hans U. Küpper; Hrsg. Andreas PfingstenSteffenhagen, Hartwig -
Prospektwerbung : Abverkauf oder mehr?
published as: Journal Article
in: Transfer, Werbeforschung & PraxisReiss, Juliet
Steffenhagen, Hartwig -
Ökonomische Werbemixplanung mit 'außerökonomischen' Werbezielen
published as: Journal Article
in: Betriebswirtschaftliche Forschung und Praxis : BFuPSteffenhagen, Hartwig -
Werbewirkungsmessung
published as: Contribution to a book
in: Wirtschafts-Lexikon : das Wissen der Betriebswirtschaftslehre ; [BWL von A bis Z] / Handelsblatt. - [Bd. 12]: Währungsmanagement - Zwischenprüfung. Abkürzungsverzeichnis, SachregisterSteffenhagen, Hartwig -
Analytische Planung effektiver und effizienter Werbemixes
published as: Contribution to a book
in: Governance innovations and strategies / Hrsg.: Oliver Fabel ; Egon Franck. - 2006Steffenhagen, Hartwig -
Neuere Optionen der Werbeetatplanung
published as: Contribution to a book
in: Werbe- und Markenforschung : Meilensteine - State of the art - Perspektiven ; Günter Schweiger zum 65. Geburtstag / Hrsg. von Andreas Strebinger ... Mit Beitr. von Henry Bartel .... - Teil 4Steffenhagen, Hartwig
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